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Cordish Gaming Group Appoints Jamie Williams as Director of Sales of new $270+ million Live! Casino & Hotel Louisiana

Williams to Lead Strategic Sales and Marketing Initiatives 
for Live! Hotel and Event Center 

25,000-Square-Foot Event Center Now Accepting Queries for 
Meeting and Event Bookings 
Email or visit 

Bossier City, LA (June 5, 2024) – Cordish Gaming Group, the gaming division of The Cordish Companies, today announced the appointment of JAMIE WILLIAMS as DIRECTOR OF SALES of the highly anticipated $270+ Million LIVE! CASINO & HOTEL LOUISIANA, a world-class gaming, hotel, dining and entertainment destination set to open in early 2025. 

Live! Casino & Hotel Louisiana will be the first land-based casino in the Shreveport-Bossier market and the first Live! branded property in Louisiana.

Ms. Williams is responsible for planning and managing the overall strategic sales and marketing initiatives for the 550-room luxury Live! Hotel with a resort-style pool and fitness center and the state-of-the-art 25,000-square-foot Event Center, which is now accepting queries for meeting and event bookings. Interested planners may send an email to or visit for information. 

The multi-purpose Event Center will be the premier event space in the Shreveport-Bossier market, offering groups customizable event space for a spectrum of events, including top name entertainment, meetings, conventions, non-profit and social gatherings. The space will include a large ballroom, two breakout rooms, expansive pre-function area, a boardroom, a performance stage, as well as high-tech A/V systems throughout. 

In her new role, Ms. Williams will lead an unparalleled team of experts with decades of sales experience in Louisiana. She will also work closely with the food and beverage team to advise on event execution and strategy, rounding out the property’s world-class team of catering and event professionals.

“Live! Casino & Hotel Louisiana is poised to redefine entertainment in the Ark-La-Tex region, offering a state-of-the-art casino, luxury hotel, and a cutting-edge convention and meeting space. It will be a first-class destination for top-tier entertainment, business functions and celebrations,” said John Chaszar, General Manager, Live! Casino & Hotel Louisiana. “Jamie’s leadership will be instrumental in welcoming the community into this brand-new venue and directing a top-notch, diverse team of industry professionals to provide the exceptional experience that has become synonymous with the Live! brand nationwide.” 

Ms. Williams brings over 25 years of experience as a leader in the hospitality field and is a well-known industry veteran in Louisiana. She has extensive knowledge in generating growth in sales revenue, leading high-performing teams and cultivating key relationships. 

Prior to joining the Live! team, Ms. Williams held prominent leadership roles including Director of Sales and Catering at Golden Nugget Lake Charles Hotel and Casino; Director of Sales, Catering, Events, and Marketing at the Shreveport Convention Center and Shreveport Municipal Auditorium; Director of Sales at Horseshoe Bossier City Casino and Hotel and Harrah’s Louisiana Downs; Sales Manager at Sam’s Town Hotel & Casino; Director of Sales at Isle of Capri Casino & Hotel Bossier City; and Director of Sales at Diamond Jacks Casino & Hotel, the predecessor property currently being renovated into Live! Casino & Hotel Louisiana.

Ms. Williams is an alumna of Troy State University in Dothan, Alabama, and currently resides in Bossier City. She maintains affiliations with esteemed industry organizations including the Greater Shreveport Chamber of Commerce, the Bossier City Chamber of Commerce, Meetings Professional International, PCMA, Executive Women’s International. Ms. Williams has served on the board of directors for the Louisiana Society of Association Executives for 13 years. 

Live! Casino & Hotel Louisiana will offer a first-class gaming and entertainment experience featuring more than 47,000-square-feet of gaming space, including 1,000+ slots and electronic table games and 40+ live action table games; a sportsbook; 30,000-square-feet of best-in-class dining and entertainment venues including multiple new food and beverage outlets featuring nationally acclaimed concepts Sports & Social and PBR Cowboy Bar; and more. 

“I’m so excited to join the Live! team and eager to showcase all that Live! Casino & Hotel Louisiana has to offer to the Ark-La-Tex region,” said Ms. Williams. “The versatile event space is just the right venue for virtually any gathering. Whether hosting a conference, arranging an executive retreat, or planning a dream wedding, the Event Center is going to be the premiere destination in the region. Throw in the nation’s best touring acts and show-stopping entertainment along with southern hospitality, and Live! Louisiana will prove to be an unforgettable experience.” 

Live! Casino & Hotel Louisiana is currently under construction on the site of the former Diamond Jacks Casino & Hotel in Bossier City. Located along the scenic Red River and directly across from Shreveport, the property has convenient access to U.S. Highway 71 and Interstate 20 and is approximately 20 miles from the Texas border and 40 miles from the Arkansas border. 

The project is expected to generate $35 million in gaming tax revenues for the City of Bossier and more than $168 million in gaming tax revenues for the State of Louisiana within the first five years of operation. Annually it will generate $34 million in salaries, wages and tips, create approximately 750 new construction jobs and approximately 750 permanent gaming and hospitality jobs for local and regional residents.

Ms. Williams’ appointment is subject to approval by the Louisiana Gaming Control Board. For information about Live! Casino & Hotel Louisiana, visit


About Live! Casino & Hotel Louisiana

In 2025, the Ark-La-Tex region will welcome a world-class gaming, hotel, dining and entertainment destination with the opening of Live! Casino & Hotel Louisiana. Situated along the scenic Red River in Bossier City, and adjacent to Shreveport, the $270+ million facility will be a transformative development bringing economic opportunity and inclusivity to local residents. Featuring the market’s first-ever land-based casino, Live! Casino & Hotel Louisiana will span over 47,000-square-feet, including 1,000+ slots and electronic table games, 40+ live action table games, a sportsbook, an upscale hotel, resort pool and fitness center; and a 25,000-square-foot, state-of-the-art, multi-purpose Event Center for top name entertainment, meetings, conventions, non-profit and social gatherings with ample, secure parking. Best-in-class dining and entertainment venues, covering 30,000-square-feet of space, will include Sports & Social, a one-of-a-kind sports restaurant, gaming venue and social lounge; PBR Cowboy Bar, offering high energy music, entertainment and a mechanical bull; Luk Fu, serving authentic Asian cuisine; and more to be announced. Live! Casino & Hotel Louisiana is being developed, owned and managed by LRGC Gaming Investors, LLC, an affiliate of The Cordish Companies, the premier developer of Live! dining, entertainment, gaming, hotel and sports-anchored destinations in the country, including Texas Live! in nearby Arlington, TX. For information, visit or follow us on X (formerly Twitter), Facebook and Instagram @livecasinola

About The Cordish Companies

The Cordish Companies’ origins date back to 1910 and encompass four generations of privately held, family ownership. During the past ten decades, The Cordish Companies has grown into a global leader in Gaming & Entertainment; Commercial Real Estate; Entertainment Districts; Sports-Anchored Developments; Hotels; Residential Properties; Restaurants; Coworking Spaces; and Private Equity. One of the largest and most respected developers in the world, The Cordish Companies has been awarded an unprecedented seven Urban Land Institute Awards for Excellence for public-private developments that are of unique significance to the cities in which they are located. The Cordish Companies has developed and operates highly acclaimed dining, entertainment and hospitality destinations throughout the United States, many falling under The Cordish Companies’ Live! Brand, highly regarded as one of the premier entertainment brands in the country. Welcoming over 55 million visitors per year, these developments are among the highest profile dining, entertainment, gaming, hotel and sports-anchored destinations in the country. In gaming, The Cordish Companies has developed among the most successful casino hotel resorts in the world, including the Hard Rock Hotels & Casinos in Hollywood and Tampa, FL, Live! Casino & Hotel Maryland, Live! Casino Pittsburgh and Live! Casino & Hotel Philadelphia. Over the generations, The Cordish Companies has remained true to the family’s core values of quality, entrepreneurial spirit, long-term personal relationships and integrity. As a testimony to the long-term vision of its family leadership, The Cordish Companies still owns and manages virtually every business it has created. For more information, visit or follow us on Twitter (@cordishco).
“The Cordish Companies,” “The Cordish Company” and “Cordish” are trademarks used under license by independent corporations, legal liability companies and partnerships (“Cordish Entities”). Each Cordish Entity is a separate, single-purpose legal entity that is solely responsible for its obligations and liabilities. No common operations or financial interdependency, and no intermingling of assets or liabilities of the Cordish Entities exists, or should be deemed to exist, as a result of the potential common reference to multiple independent entities operating under the names “Cordish,” “The Cordish Companies” or “The Cordish Company” here or elsewhere. 

For Further Information

Cari Furman
The Cordish Companies

Carmen E. Gonzales
Live! Casinos & Hotels
Traci Howerton
The Ehrhardt Group

Heather Sessa 
The Ehrhardt Group