Live! Casino & Hotel's Privacy Notice
This Privacy Notice was last updated effective 12/15/2021
LCH receives and sometimes shares certain of your Personal Information and Non-Personal Information. We gather anonymized information about you through Google Analytics and other means, and share information with other service providers who serve you and data analytics providers that help us know our website visitors and Mobile App users better. IF YOU DO NOT AGREE TO SHARE INFORMATION AS CONTEMPLATED IN THIS PRIVACY NOTICE, PLEASE DO NOT USE THE SITE.
We may disclose anonymized information and Personal Information about you for advertising purposes, but not Confidential Personal Information.
How To Contact Us
Legal Department 7002 Arundel Mills Circle Suite 7777 Hanover, MD 21076
Information We Collect and Receive
We collect and receive information about you when you give it to us directly and when you visit the Site or use the Mobile App. See our full Privacy Notice, below, for further information.
Your Privacy Choices
Unless you opt in, we will not: a. Send you Internet-to-phone short message service (SMS) messages (text messages); b. Send you mobile service commercial messages (MSCMs) directed to one of your wireless devices that you use as the subscriber to a commercial mobile service; or c. Use geolocation tracking to locate your mobile device
You may opt out of: a. Receiving targeted advertising that is directed to your particular interests, by completing the Unsubscribe Form, b. Receiving marketing email, by unsubscribing using the appropriate link in a marketing email; c. Receiving telemarketing calls, by telling us to put you on our internal do-not-call list, or for those who have not been our customers for the previous 18 months and who have not given us prior consent to call, by subscribing to the U.S. National Do-Not-Call Registry; d. Our sharing your Personal Information with third parties, by filling out the following Unsubscribe Form.
You can manage cookies using browser controls in such a way that some of our data gathering will be eliminated.
Privacy Notice Overview
This Privacy Notice applies to Personal Information and Non-Personal Information that we obtain through the Site, our Internet-based services and web-based applications (collectively, the “Services").
We may update this Privacy Notice at any time as we deem appropriate. Where the changes are material, we will post them here in advance and, if the changes are likely to affect you personally, we will also attempt to contact you directly (such as via email if we have your email address). It is important that you check back from time to time and make sure that you have reviewed the most current version of this Privacy Notice.
Why Do We Collect Information and Data?
LCH uses information it collects from you through the Site primarily to:
- Understand how visitors use the Site.
- Improve the content and navigation of the Site, and products/services that LCH provides;
- Communicate information to you;
- Conduct marketing and research analysis;
- Deliver casino, hotel, food and beverage, and other services to you;
- Make you aware of products or services that might interest you;
- Defend ourselves in the event of law suits;
- and Engage in other uses as specified in this Privacy Notice or permitted by law.
What Kinds of Personal Information Do We Collect?
"Personal Information" refers to information through which you can be identified. We collect Personal Information that you provide voluntarily to us. Some examples of Personal Information that we may collect include your name, date of birth, postal address, telephone number, age, gender, gaming activity, and purchase and reservation information. If you visit Live! Casino & Hotel, Personal Information may include your image in a live video feed that can be viewed on the Site or other LCH websites. Some Personal Information is considered "Confidential Personal Information." Confidential Personal Information is your name in combination with one or more of the following: credit or debit card number, financial account number, street address, driver's license number, state identification card number, passport number, and naturalization number.
In addition to Personal Information that you provide voluntarily to us, we may obtain Personal Information from third parties including, but not limited to, business partners, family members, friends, and entities that direct you to or are located at the Site.
Non-Personal Information "Non-Personal Information" refers to information about you or your activities through which you cannot be personally identified. When you use the Internet, your web browser or software may transmit certain information to the servers that host the websites you visit. Such information may include, for example, the unique number assigned to your server or Internet connection, your geographic location, and your interactions with the Site, including what pages you view and what information you download. When you visit the Site, your Non-Personal Information may be collected. Non- Personal Information may be linked to Personal Information.
If you are under eighteen (18) years old, do not send any Personal Information about yourself to this Site. In the event that we discover that a child under the age of eighteen (18) has provided Personal Information, we will immediately delete the child’s information. If you are the parent or guardian of a person under 18 and believe that the person has provided us with Personal Information, you may email us at email@example.com
Certain of our areas and activities are intended for persons 21 years old or older. If you are under 21, we ask that you do not access or attempt to access any areas or participate in any activities that are restricted to persons 21 or older.
How Do We Collect Information?
We collect information directly from you, as well as automatically through your use of our Services.
Information That You Give Us:
Typically, the information we collect directly from you is to establish a user account or hotel reservation, and includes your contact information. You decide how much information to share with us in most cases, but not sharing required information may limit your ability to obtain services from us. Here are some examples of ways in which you might give information to us through the Site:
You may be asked to complete a registration form and provide Personal Information; you may also be asked to choose a user ID and password in order to take advantage of certain features the Site may choose to offer, including but not limited to, newsletters, contests, sweepstakes, forums, message boards or other subscription-based products/services. Your decision to register is voluntary and you will have the opportunity to decide whether or not to disclose information to us and what communications you would like to receive; however, please be advised that many products and services available on the Site require registration and if you elect not to provide such information, you will not be able to take advantage of those products and services.
We and/or our vendor will use this information to complete the financial or other transaction that you have requested, i.e. to deliver the information, products or other services that you request or purchase, to invoice you in a manner consistent with this Privacy Notice. For your protection, financial information is collected and stored through encrypted means.
Contests or Sweepstakes
When you register to play games promoted on the Site, you may be asked to provide Personal Information.
Newsletters and Site Emails
We may offer newsletters to share information with you about the Site, about MCL, or about our affiliates, business partners, advertisers and sponsors. You may receive a newsletter either by registering for a particular newsletter or in conjunction with a special feature or membership for which you have registered on the Site. You may cancel your free email subscription by following the instructions provided on the Site or, in some instances, in the designated area of certain newsletters or emails.
Surveys or Voting
From time-to-time we may request Personal Information from you in conjunction with a survey or voting poll. Participation is voluntary, and you will have the opportunity to decide whether or not to disclose information to the Site. At times, you may have to register to vote or to take part in a survey.
Information Collected Automatically
We may collect information from you automatically in a number of ways, including but not limited to the following:
We use local shared objects, also known as Flash cookies, to store your preferences such as volume control or display content based upon what you view on our Site to personalize your visit. Third Parties, with whom we partner to provide certain features on the Site or to display advertising based upon your Web browsing activity, use Flash cookies to collect and store information.
Flash cookies are different from browser cookies because of the amount of and type of data they gather, and how the data is stored. Cookie management tools provided by your browser will not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies please visit: http://www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager.html#117118.
Web Beacons and Other Tracking Technology
The Site uses a variety of technical methods for tracking purposes, including Web beacons. Web beacons are small pieces of data that are embedded in images on the pages of websites. We also use these technical methods to analyze the traffic patterns on the Site, such as the frequency with which our users visit various parts of the Site. These technical methods may involve the transmission of information either directly to us or to another party authorized by us to collect information on our behalf. We also use these technical methods in HTML emails that we send to determine whether the recipients have opened those emails and/or clicked on links in those emails. The information from use of these technical methods may be collected in a form that is personally identifiable.
IP Addresses and Click-Stream Data
As is true of most websites, we automatically gather information such as Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the Site.
An IP address is a number associated with the service through which you access the Internet, like your ISP (Internet service provider), your company, or your university. Standing alone, your IP address is not personally identifiable. At times, we also use IP addresses for purposes of system administration and to report aggregate information to our advertisers and sponsors, for example regarding the frequency with which our guests visit various parts of the Site. We may combine this information with personally identifiable information we obtain from you directly on the Site or any other of our other websites, or from third parties.
Click-stream data is information collected by our computers when you request pages from the Site. Click-stream data may include such information as the page served, the time, the source of the request, the type of browser making the request, the preceding page view and other such Non-Personal Information.
When analyzed, this data helps us analyze how visitors arrive at the Site, what type of content is most popular, what type of visitors in the aggregate are interested in particular kinds of content and advertising, and the like.
Behavioral Targeting/ Re-Targeting
We may send you push notifications from time to time in order to update you about any events or promotions that we or our advertising partners may be running. If you no longer wish to receive these types of communications, you may turn them off at the device level.
Using the Mobile App, we may, if you wish, collect your location-based information to serve you and for the purposes of LCH and our advertisers. For example, if you are sitting in our hotel and want us to bring you a drink, you can order and pay for the drink using the Mobile App and we will know exactly where to bring it. If it’s time for lunch, we and other restaurant owners in the neighborhood may want to offer you coupons to encourage you to visit. You can use your smartphone as your room key, and you can share your key with other smartphone users. If you want Lyft, Uber, or other ride services to bring you to our casino and hotel, you can request a ride through our Mobile App, and they’ll know just where to find you. These services are all made possible through the use of geolocation data. Our Mobile App location service is operated for us through Venuetize (www.venuetize.com).
Without you installing our Mobile App, we can still use your phone’s location information to send you alerts and news based on your location, but only if you want us to! This service is made possible through a third-party vendor called Mobile Storm (www.mobilestorm.com). Here is how it works:
By opting into this program on short code 65267 you will be sharing your phone's location with Live! Casino & Hotel. Live! Casino & Hotel may use this information to send you offers, special promotion, deals, news, Info and alerts based on your location! To share your phone's location please text LIVECAS2 to 65267 and reply YES to the text you receive back. Recurring monthly messages Message and data rates may apply Reply STOP at any time to Cancel Reply HELP for additional Help information
This is Mobile Storm’s Privacy Notice concerning your use of their location service:
Live Casino & Hotel’s Location Service is available only on Boost, AT&T, T-Mobile®, Verizon Wireless, Sprint, U.S. Cellular, Virgin Mobile & Cricket Communications. The location service will not be available if the phone is roaming or is turned off. T-Mobile® is not liable for any delayed or undelivered messages. Consent is not a condition of purchase. Other Network Carriers will be added as they become available. You must be 21 years of age or older to use this service. Location coordinates (longitude, latitude, and radius) will be obtained only when we have proper authorization from the user.
We've implemented technology and security features and strict policy guidelines to safeguard the privacy of your location information, including:
Maintaining and protecting the security of computer storage and network equipment; Security procedures that require user names and passwords to access sensitive data; Applying encryption or other appropriate security controls to protect location information when stored or transmitted by us; Limiting access to location information to only those with jobs requiring such access. Although we strive to keep your location information secure, no security measures are perfect, and we cannot guarantee that your location information will never be disclosed in violation of these terms (for example, as the result of unauthorized acts by third parties that violate the law).
We respect your privacy. This short code program is managed by mobileStorm. www.mobilestorm.com
We use mobile analytics software to allow us to better understand the functionality of our Mobile App software on your phone. This software may record information such as how often you use the Mobile App, the events that occur within the application, aggregated usage, performance data, and where the application was downloaded from. We do not link the information we store within the analytics software to any personally identifiable information you submit within the Mobile App.
How Do We Use Your Personal Information and Non-Personal Information?
We use Personal Information and Non-Personal Information for non-marketing purposes. Some examples of such use include: (1) processing and fulfilling reservations or purchases; (2) conducting statistical or demographic analysis; (3) customizing your experience at the Site; (4) customizing your experience when you visit our casino, hotel, or restaurants, or visit the neighborhood in which the casino and hotel are located; and (5) responding to your inquiries or other communications.
Except for Confidential Personal Information, we may use Personal Information and Non-Personal Information for our own marketing purposes, including, but not limited to, notifying you of special promotions, offers, and events via postal mail, e-mail, telephone, text message, and other means. Confidential Personal Information will not be used for marketing purposes without your express consent.
We may combine Personal Information with other generally or publicly available information to help us identify your preferences or interests. Your Personal Information may also be merged with Personal Information available from other sources such as: (1) companies that match e-mail addresses with postal addresses and other information; (2) credit card verification and credit services; and (3) other resorts, casinos, or properties that are owned, operated, or affiliated with Live! Casino & Hotel.
If you do not want us to use your Personal Information for marketing purposes, you may opt-out of such uses by notifying us in accordance with the section below entitled, “What Choices Do You Have About Your Personal and Non-Personal Information?” Opting-out will not prevent your Personal Information and Non-Personal Information from being used for non-marketing purposes.
We may also participate in "interest-based" advertising using various technologies. This means that you may see advertising on our Site tailored to how you browse or shop, or you may see advertising for Live! Casino & Hotel on other websites based on your browsing behavior across websites. Some websites where we may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites; these ads include advertising for Live! Casino & Hotel, but no Personal Information about you is shared with those third-party ad networks. Other websites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Some internet browsers, websites such as Facebook and mobile devices offer opt-outs for interest-based advertising. Please refer to the website that you are visiting, your browser and/or your device settings for additional information.
You can opt-out of receiving interest-based ads from third parties who are members of the Network Advertising Initiative (NAI) or who follow the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising by visiting the opt-out pages on the NAI website and DAA website.
When Do We Share Your Personal Information and Non-Personal Information
Except for Confidential Personal Information, we may share your Personal Information and Non-Personal Information with our business partners for joint marketing efforts, or for our business partners' own marketing purposes. If you do not want us to share your Personal Information with business partners for marketing purposes, you may opt-out of such sharing by notifying us in accordance with the section below entitled, “What Choices Do You Have About Your Personal and Non-Personal Information?”
Although you may request to opt-out of sharing Personal Information with our business partners for marketing purposes, we may disclose Personal Information to our business partners and other third parties for the following purposes:
- If you enroll in our Responsible Gaming Program (see "Responsible Gaming Program" in Section V below);
- For non-marketing purposes, such as processing and fulfilling reservations, or purchases, or to assist you in obtaining goods or services from third parties at your specific request;
- To comply with a court order, subpoena, search warrant or other valid legal process;
- To comply with legal, regulatory, or administrative requirements of any governmental authorities;
- To protect and defend us, or our affiliates, and all of their or our officers, directors, employees, attorneys, and agents in connection with any legal action, claim, or dispute;
- To satisfy any contractual obligation to indemnify our contractors, business partners or other third parties in connection with any legal action, claim or dispute;
- To prevent imminent physical harm or threats to public safety;
- For use by third-party vendors that LCH may use to perform functions, such as credit card transactions;
- To prevent fraud; To engage in debt collection;
- To keep your credit card on file for future purchases (unless you tell us not to);
- To ensure that minors do not gain entry to our casino;
- and For other purposes with your consent or as permitted or required by law.
Browser "Do Not Track Signals"Some web browsers may transmit "do not track" signals to the websites and other online services with which the browser communicates. There is no standard that governs what, if anything, websites should do when they receive these signals. LCH currently does not take action in response to these signals. If and when a standard for responding is established, we may revisit our policy on responding to these signals.
What Choices Do You Have About Your Personal and Non-Personal Information?
How to Opt-Out
If you wish to opt-out of receiving solicitations from us or do not want us to share your Personal Information with our business partners for marketing purposes, please fill out the Unsubscribe Form.
Even if you registered your telephone number on a Do-Not-Call list, certain exemptions may allow us to contact you by telephone. However, to ensure our customers' preferences are honored, we also maintain our own internal do-not-call list. If you would like to opt-out of receiving telemarketing sales calls from us by adding your telephone number to our internal do-not-call list, please complete the online form.
How You Can Correct InaccuraciesIf you become aware of inaccuracies in your Personal Information that you want to correct or you want to delete your Personal Information from our records, please contact us to let us know, but we reserve the right to retain your Personal Information for our reasonable business or legal purposes.
Data RetentionThe time periods for which we retain your Personal Information depend on the purposes for which we use it. LCH will keep your Personal Information for as long as we have a reasonable business purpose to do so.
Data Storage and Data TransfersLCH is headquartered in the United States, but uses service providers throughout the United States who in turn may use cloud computing services or cloud storage throughout the world. As such, we and our service providers may transfer your personal information to, or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.
Links To Other WebsitesWe are not responsible for the information collection or privacy practices of other websites, including websites operated by our business partners or other third parties. You should review and understand the privacy policies posted on any linked sites you visit before using those sites or providing any Personal Information
SecurityWe take what we believe are reasonable security measures to protect the privacy of your Personal Information. However, no security system is impenetrable, and our computer systems could become accessible through a security breach in spite of our precautions.
Live! Casino & Hotel supports responsible gaming. We train and educate our team members to help our guests understand what resources are available if they need to seek help for a gambling disorder. We rigorously follow state laws, and we restrict minors from entering our casino floor or participating in gambling activities.
Help is out there. If you or someone you know has a gambling problem, assistance is available now:
Maryland Alliance for Responsible Gambling: https://www.mdgamblinghelp.org/ or call 1-800-GAMBLER
The State of Maryland Voluntary Exclusion ProgramIn order to help compulsive gamblers battle their addiction, the state of Maryland enables them to ban themselves from gaming establishments. To find out how, click here.
California Supplemental Privacy NoticeThis supplemental notice is for the benefit of people who either live in California or who are domiciled in California but temporarily live elsewhere.
Contact UsYou may forward any question or concern regarding this Privacy Notice or the use and disclosure of Personal Information to Live! Casino & Hotel's Privacy Officer by E-mail.